An increasing amount of road users vying for the limited space on London's roads means that confrontation is abundant. This campaign set out to encourage people to take a different approach to the way they perceive their fellow road users. Instead of focusing on avoiding dangerous situations per se, it advocates stepping back from situations that could potentially escalate. So rather than respond to carelessness with aggression, we urged people to put things in perspective. #SHARETHEROAD was a conversation starter, rather than a blunt, dictatorial, finger-pointing piece of comms. It urged participation and dialogue, as evidenced by the countless tweets.

Butlin’s was a brand that the Great British public had a lot of latent affinity for. But as a brand, it’d lost its way. And it didn’t really stand for anything. Until we reignited the flame of purpose. And their purpose is and always has been about entertainment and fun.
And When it comes to fun, there’s no counting the calories.
And no recommended daily intakes.
You can have it all.
Have it large.
Have it all day. And all night long.
At Butlin’s, there’s no off switch.
Just full-on-fun. Dialled up to 11.
Helter-skelter, wack-a-mole belter and coconut shy pelter.
Because you’re here for a good time, not a long time.
So be a fun sponge.
Soak it all up.
Bathe in the pools of a 1000 big splashes.
Jump in.
Feet first.
Ask questions later.
This is no place for putting your feet up.
Or sitting passively by…
This is the home of getting stuck in.
Being a have-a-go hero.
So eat, drink any be merry-go-round.
In for a penny, in for a pound.
Go big.
Then go home.
Knowing that you rode it until the wheels came off.

This is the basis of the 360 ‘Ready to Butlin’s?’ platform idea that we devised.

It is the brand’s most successful campaign to date - encompassing AV, Radio, E-mail, all of their literature, internal comms, resort signage and even their hold music.

The campaign was such a crowd pleaser, that they had to take it off air, as they were fully booked for the year within weeks of the Christmas Day launch.

In the face of falling sales, how could Ginsters stay current for their 18-30 target market? Our solution was to create the ‘Feed the man’ platform. It not only helped sales, but allowed us to create a media neutral content platform, which helped Ginsters reach 8th on the socialbrands100 list.

A partnership between Manchester CIty’s Pep Guardiola and Xylem to find the next generation of people who are willing to remedy the World’s water problems.

McDonald’s Monopoly promotion has been around for 15 years, so we knew we needed to do something different to get players excited about this year’s arrival.

The game is known and loved. So, we thought, what if we could give existing fans a means to express their love of the game, whilst also creating a sense of FOMO for those who are not down with ‘Peely Peely’… Using unbranded Peely Peely assets and key social influencers to launch the ‘Peely Peely’ action, the campaign took off. Even other brands joined in with the ‘Peely Peely’ madness. Question is… do you Peely Peely?

If the World’s best can’t handle the track test, how could you? That’s the idea behind Network Rail’s on-going social campaign, ‘Track Tests’. So far we’ve tested 400m World champion Dai Greene’s ability to negotiate rail tracks and rapper, Wretch 32’s ability to determine the direction of an on coming train. A interactive, 3D binaural sound ‘test yourself’ element meant that the viewer couldn't just brush it off as Hollywood trickery and allowed them to try the tests themselves

Our ‘Unleash your mojo’ platform for Virgin Holidays encompassed everything from AV to an email that ‘wolf-whistled’ when you opened it.

×10 Club-specific pieces of social content.

×4 Social-first hero content to bring the club identities to life and the stories of the weekend's matches.

×2 Live projections brought 'Pick A Pride' to life in Merseyside and North London

×17 Lifestyle influencers attended six different matches soaking up the match-day vibes

Tired of hearing about Emojis. Royal Mail is too.

The ‘world’s fastest growing language’ now makes life so convenient we no longer take the effort to send things for real, or express what we’re truly feeling in a card or a letter.

Royal Mail see this as a genuine issue, so as a wakeup call to all emoji abusers, Royal Mail delivered Realmojis across the country in response to Facebook posts.

Here’s a selection of some of the social display work we’ve created for Facebook, Snapchat and Instagram. From simple always-on, quick turn-around posts to a gesture-controlled Snapchat lens game.

Somehow young pregnant women in parts of the UK are unaware of the fact that smoking harms their unborn baby, with a small minority believing that it will make their child stronger and more resilient. In order to rid people of this misguided notion, a hard-hitting visual approach was required. 

We were tasked with creative directing the biggest shift in brand positioning in their 500-year history.

"Royal Mail, the brand usually associated with relatively chirpy TV advertising, has taken an uncharacteristically intense turn in its latest spot to highlight the dangers of identity fraud" - The Drum

This campaign was developed in the run-up to the lift on the ban on gambling commercials. As soon as the ban was lifted, we were good to go, with this suite of ads, which were vastly different and massively more effective than those of our competitors.

We’re all about finding new and innovative ways of driving conversation around a promotion. So as part of the Virgin Holidays ‘Dream Bigger’ campaign we created a ‘pop-up’ treehouse experience in central London, giving a few lucky customers the chance to win an overnight stay.

Think you know more about football than the World’s top footballers? Can you Beat the Elite? A multi-market sponsorship activation that allowed fans to test their knowledge against some of the World’s top footballers, past and present. This European-wide activation gave fans the chance to play on the hallowed turf of Europe’s top clubs including the Camp Nou (Barcelona).

As part of Public health England’s drive to lower cancer rates in Britain, we created this brand. Including the look and feel and tonality. It has gone on to become one of PHE’s largest and most effective initiatives to date. The work has been hugely successful both creatively and in terms of effectiveness, picking up an IPA silver along the way. But most importantly, it’s saved countless lives by getting people to visit their GP earlier than they might have if they’d not seen our comms in one of the numerous media channels we operated in.

Three interconnecting films bringing the benefits of McDonald’s new instore offerings to life in a warm, human way.

Change4Life is all about encouraging families to make smarter, healthier choices. Not always easy when sugar and fats are hidden inside products. So, the ‘Be food smart’ app was born. Capable of revealing the sugar, fat, and salt content of everyday products, with a simple scan of a barcode. It also helpfully suggested healthier alternatives. A great example of a brand adding value in the real world.

The ITV weather idents gave us a great opportunity to showcase what Virgin holidays are all about. The fact we were in the middle of the worst winter in recent history only added to the idea.

Research suggested that teenagers are more likely to act for others (their mates) than for themselves. So, we created Stop.Think.Win, an online game where young teens are encouraged to look out for one another when crossing the road to win rewards. In the spirit of going where the consumer is, rather than expecting them to come to us, we hosted the game on Habbo (a social world-building game and online community aimed at teens and young adults). It was played over 2 million times within a year of launch.