McDonald’s Monopoly promotion has been around for 15 years, so we knew we needed to do something different to get players excited about this year’s arrival.

The game is known and loved. So, we thought, what if we could give existing fans a means to express their love of the game, whilst also creating a sense of FOMO for those who are not down with ‘Peely Peely’… Using unbranded Peely Peely assets and key social influencers to launch the ‘Peely Peely’ action, the campaign took off. Even other brands joined in with the ‘Peely Peely’ madness. Question is… do you Peely Peely?